South Koreans are highly fond of Thai mangoes, making this summer fruit's export value reach 2.9 billion baht, with South Korea becoming Thailand's number one mango market. Meanwhile, K-pop idols, influencers, and YouTubers have contributed to the rise of the FOMO trend.

South Korea has become Thailand’s top mango export market, thanks to the South Korean government’s tropical fruit import measure and trends of mango sticky rice, the Trade Policy and Strategy Office (TPSO) said on Friday.